Do you have the makings of a
Key Person of Influence?
Every industry revolves around Key People of Influence.
Their names come up in conversation. They attract opportunities. They earn more money. And they have more fun.
Many people think it takes decades of hard work, academic qualifications and a generous measure of good luck to become one, but all it really takes is the skillful implementation of 5 key influence skills.
Measure your ability to influence and discover how you can improve your score.
Measure how well you're doing across the
5 elements of influence
Pitching
Can you clearly articulate the value of what you do? Crafting an powerful pitch is the first step in maximising your ability to influence. Most business owners struggle to effectively answer the question 'What do you do?', which means they're unable to answer the question 'Why should I buy?'.
Publish
Have you published enough content that increases your credibility and establishes the authority you have in your industry? The right published content plays a major role in determining everything from your pricing to your conversion rates. If you lack credibility, you will lack influence.
Product
How closely is your organisation’s revenue linked to your personal time? This is a critical factor in measuring both the efficiency and effectiveness of the business model being used. Knowing how to effectively productise will help you scale and break out of the time-for-money trap.
Profile
How are you showing up when someone looks you up online? Your personal brand presence as a founder both online and in the media is a differentiator and can't be under estimated. You are who Google says you are, and the scorecard clearly rates where you're strong, and where you need to improve.
Partnership
Do you have partnerships that amplify your brand, enhance your offering or widens your reach? Every great business grows and thrives through partnerships, joint ventures and collaborations with other key players in your industry. When people associate you with other industry leaders, you expand your influence.
