Measure how well you're doing across the
5 elements of influence
Pitching
Can you clearly articulate the value of what you do? Crafting an powerful pitch is the first step in maximising your ability to influence. Most business owners struggle to effectively answer the question 'What do you do?', which means they're unable to answer the question 'Why should I buy?'.
Publish
Have you published enough content that increases your credibility and establishes the authority you have in your industry? The right published content plays a major role in determining everything from your pricing to your conversion rates. If you lack credibility, you will lack influence.
Product
How closely is your organisation’s revenue linked to your personal time? This is a critical factor in measuring both the efficiency and effectiveness of the business model being used. Knowing how to effectively productise will help you scale and break out of the time-for-money trap.
Profile
How are you showing up when someone looks you up online? Your personal brand presence as a founder both online and in the media is a differentiator and can't be under estimated. You are who Google says you are, and the scorecard clearly rates where you're strong, and where you need to improve.
Partnership
Do you have partnerships that amplify your brand, enhance your offering or widens your reach? Every great business grows and thrives through partnerships, joint ventures and collaborations with other key players in your industry. When people associate you with other industry leaders, you expand your influence.
"Becoming a Key Person of Influence has given me a much broader and deeper understanding of the world of entrepreneurship. People who run 8-figure businesses are coming to me for advice!"
David B Horne
Founder of Funding Focus
"I've been asked to appear on four TV programmes as a property expert, and our monthly website traffic has increased an incredible 27x since we started implementing the Key Person of Influence content strategies!"
Stephanie Taylor
Co-Founder of HMO Heaven
"In just one year since implementing the Key Person of Influence methodology, my product range has tripled in size and each product has its own ecosystem for engaging the right customers!"
Dr Zareen Ahmed
Founder of Gift Wellness
"Our business has almost doubled in size, and we have clients in the UK, in Europe, the Middle East and North America. We partnered with Google, and they launched my book."
Mok O'Keeffe,
Founder of Innovation Beehive
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Get your Score and Report that shows you how you can improve across the key Influence skills.
